Why not use the QR code developed in Japan in 1994 to register your copyright in your images? The QR codes were developed by Japanese company Denso-Wave to track car parts in Toyota plants. The goal was to produce a bar code more efficient than the normal bar code that we see on almost all products. The beauty of the QR code is that this small square pattern can contain more information (about 250 characters) and it can add an interactive dimension for the user. These codes can be read by smart phones and direct you to a website URL, to a video, or give you additional information about a product. We see these codes across Asia. People see them in the posters on the streets, storefronts, marketing flyers, etc.. You are reading the codes with your camera phone and smart phone gives you information related to the situation where you are or the product you are perceiving. In short, open your imagination to find uses for this type of code, whether in marketing for a brand, interactive advertising campaigns, to the museum to give additional info on works, etc..
After Asia, the use of QR codes will grow in America in the coming months. There are even QR codes on posters next election in Quebec. Probably the code will send to an information page on the party or candidates, but it will be interesting to find out. A friend working as the communication director for the Montreal Metropolitan Orchestra has added a QR code on a brochure of the Orchestra.
From there to mark the photographs, was a logical step. I did some testing and I included a QR code embedded in the photo of my daughters above. One can enter in the QR code on the photo the copyright notice, artist, title of work or a specific URL link to your website. Your works are so signed with a QR code and here is this picture you identified earlier of 21 th century with the interactivity you want to include.
In my case and other panoramic photographers who want to expose panoramas or “little planets” it might be useful for an exhibition.The code placed next to the work or on the work itself may send you to the interactive page of the panorama and provide detailed information on the panorama you see. Some artists have already begun to mark their works that way.
There are many free software to encode or decode QR codes on your computer or mobile phone like this one. An online tool allows you to generate QR matrix code in seconds! The most popular online QR code generator is here.
So my first work signed in QR code.If you engage in decoding the code, I can tell you right away what you will discover, but the beauty of these codes is that the user never knows what is hidden and where we can take him.
You’ll get by decoding the QR code in the image of this post:
http://www.photojpl.com/ © Jean-Pierre Lavoie